Street trees are an amazing Downtown Colville investment. Not only do they add value to our community, they help the economic vitality of Downtown Colville. Dr. Kathleen Wolf from the University of Washington had an article publish in the Main Street News regarding how healthy street trees encourage spending downtown.
“Central business districts are the heart and soul of communities. There are places where people can enjoy an appealing atmosphere and have a memorable experience, which gives Main Street a definite edge over its online and strip mall competitors. The design of a commercial district that uses landscaping and trees can enhance a customers’ experience and further strengthen its competitive edge.”
Shoppers once were looking to buy what they needed then continue with their day, but with on-line commerce, shopping has changed. Shoppers can find easily find what they need on-line and have it delivered to their door. Today’s downtown shopper is looking for an EXPERIENCE. Street trees aid in that experience because they aid in the visual appeal, create a sense of place, and are regarded as an amenity.
Dr. Wolf’s study not only determined that trees help in the creation of a positive experience, she also found that consumers claimed they were willing to pay almost 10% more for the same goods and services in business districts that have trees. Shoppers also claimed they were willing to travel farther and stay longer in a retail area with trees. Trees “enhance a sense of place and identity for the business district while boosting foot traffic and sales revenue.”
Beautiful, mature street trees are an investment and amenity for Downtown Colville that few other towns in our area have. Downtown Colville trees set us apart!